Celebrating Marketing as A Creative, Ethical, and Global Connector.
27 May is “World Marketing Day”. Marketing is more than advertising; it is about understanding consumer needs, creating value, and building trust. It is both a science and an art. Marketing, as a discipline, emerged in the early 1900s, matured strategically in the 50s, and today stands as a multidisciplinary field blending economics, psychology, sociology, and AI-driven analytics. Chanakya (Kautilya), through his Arthashastra, offered timeless wisdom on trade, wealth, and persuasion that resonates strongly with modern marketing. The most successful marketers are those who combine technical expertise with strong interpersonal and strategic thinking abilities.Every campaign, from a local shop’s promotion to a global brand’s storytelling, reflects the art and science of marketing.
Marketing Is Not Just Selling but Creating Value By Aligning Products With Consumer Needs.
Philip Kotler
27 May is “World Marketing Day”. The observation started in 2023 by the “European Marketing Confederation”. The day marks the birth anniversary of Philip Kotler, often regarded as the “Father of Modern Marketing.” Marketing is not just a business tool; it shapes communication, influences perceptions, and inspires innovation. Marketing is more than advertising; it is about understanding consumer needs, creating value, and building trust. In today’s digital age, intertwined with AI, marketing influences cultural attitudes, sustainability practices, and global connections.
Marketing Is the Activity, Set of Institutions, and Processes for Creating, Communicating, Delivering, and Exchanging Offerings That Have Value for Customers, Clients, Partners, And Society At Large.
American Marketing Association
Marketing is the study and practice of how organisations identify, anticipate, and profitably satisfy customer needs, while also creating value for society. It integrates research, strategy, communication, and ethics, making it one of the core pillars of modern business alongside finance, operations, and human resources. Marketing as a discipline is multidimensional – it blends economics, psychology, sociology, and technology. It is both a science (research, analytics, frameworks) and an art (storytelling, creativity, branding). For general readers, understanding marketing means recognising that every product they buy, every campaign they see, and every brand they trust is the result of a carefully designed process aimed at delivering value and building relationships.
Marketing, as a discipline, emerged in the early 1900s, matured strategically in the 50s, and today stands as a multidisciplinary field blending economics, psychology, sociology, and AI-driven analytics. It evolved from simple trade practices into a core pillar of business strategy and societal influence. Marketing began to specialise as a distinct discipline in the early 20th century, when universities in the US and Europe introduced dedicated courses and research programs.
The best institutes to study marketing include globally renowned business schools such as Harvard Business School and the Wharton School, as well as leading Indian institutions (IIMs and IITs). For digital marketing specialisation, Bengaluru is emerging as India’s hub, with top-rated institutes offering AI-driven curricula.
Global industry spending on marketing and advertising is projected to exceed $1.9 trillion in 2026. Digital platforms, especially retail media, paid search, and social networks, now capture nearly 80% of this investment. With ~8.6% growth, India is one of the fastest-expanding markets, offering brands opportunities to leverage digital expansion and sports sponsorships.
Chanakya (Kautilya), through his Arthashastra, offered timeless wisdom on trade, wealth, and persuasion that resonates strongly with modern marketing. Chanakya’s wisdom shows that marketing is not just about selling; it is about strategy, ethics, resource management, and trust-building.
To succeed in marketing, individuals need a balanced mix of hard skills (such as digital analytics, search engine optimisation and content creation) and soft skills (such as creativity, communication, and adaptability). To thrive in marketing, individuals must blend creativity with data-driven strategy. A marketer who can analyse trends, craft compelling stories, and adapt to digital innovations will remain competitive. The most successful marketers are those who combine technical expertise with strong interpersonal and strategic thinking skills, and an emphasis on ethics, sustainability, and social responsibility.
Every Campaign, From a Local Shop’s Promotion to a Global Brand’s Storytelling, Reflects the Art and Science of Marketing.
Toons: Reema
Logs: M Sai Baba
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